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Proportioned

Craig Crawford
Connected Living, Design, Fashion, Joined Up Thinking, Retail, Shopping
 The great British summer arrived today and at Proportion’s Emporia event–an exciting collaboration with Blacks Visual –it was Pimm’s o’clock! The installation reappraises what physical retail means now and explores new possibilities in VM presentations–beyond window dressing–returning to curated vignettes that draw us in and encourage us to explore, wander and linger.  “I’m really excited to…
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IACDE Nordic Chapter Summit – Screw Trousers!

Craig Crawford
Design, Fashion, Infrastructure, Joined Up Thinking, Retail, Shopping, Social, Sustainability, User adoption
I was honoured to present at the The International Association of Clothing Designers and Executives (IACDE) Nordic summit (member brands include H&M, Arket, Tommy Hilfiger, and Fillipa K), on 3D innovation and its future impact on brands and retail. But when I arrived in Gothenburg Sweden to discover it was being held at atacac‘s uber cool…
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Future Retail Strategy Conference: Data is Your Friend

Craig Crawford
Connected Living, Fashion, Infrastructure, Joined Up Thinking, Retail, Shopping
What a day, what a conference!                 Delighted to have had the opportunity to share insights on BioMetrics, Big Data, and IOT from Hitachi’s arsenal of global tech, now aimed at improving Retail Operations and Customer Experience. Maureen Hinton provided GlobalData’s insights.  Shell Oil delivered an illuminating insight…
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Savile Row Reimagined

Craig Crawford
Design, Fashion, Joined Up Thinking, Retail, User adoption
What a swell party it was! I was terribly honoured to host the SalesForce/Ceturna roundtable for London’s Savile Row last night Over dinner in the elegant Mayfair Browns Hotel, we discussed how digital and craftsmanship can partner to drive brand growth and customer engagement. Digital CRM and meaningful relevant digital communications from London’s bespoke tailors…
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Rediscovering Sustainability @cfe_london #FTmeetup9

Craig Crawford
Fashion, Joined Up Thinking, Retail, Social, Sustainability
It was standing room only in Camden tonight at the swell Tom Dixon designed Interchange Triangle for UAL and Centre for Fashion Enterprise‘s 9th Fashion Tech meet up All of us glamour nerds mingled before and after some thought provoking presentations that included:   Matthew Drinkwater, Head of LCF’s Fashion Innovation Agency: The Impossible Cheeseburger…
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London Tech Week

Craig Crawford
Design, Fashion, Joined Up Thinking, Retail
Last week (June 20-26) was London tech week and it all kicked off with a Fash tech curated exhibit near Old street, at The Yard in Shoreditch. Digital knit wear designer Brooke Roberts was curator. Tech should be transparent, she explained while waking me through her digital produced knitwear that take their patterns from MRI…
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