The great British summer arrived today and at Proportion’s Emporia event–an exciting collaboration with Blacks Visual –it was Pimm’s o’clock!
The installation reappraises what physical retail means now and explores new possibilities in VM presentations–beyond window dressing–returning to curated vignettes that draw us in and encourage us to explore, wander and linger.
“I’m really excited to be working with Blacks, who share our reputation for early trend insight and understanding of how that can be turned into tangible use,” Proportion Creative Director Tanya Reynolds said.
Me with Tanya and eStudio3 Creative Director Darren Turrell
“Why can’t a beautiful wooden hand hold a whisk?” she mused as we walked through a kitchen display. “Or elegant stationary?” she asked as we paused over surfaces adorned with pens, diaries, desk lamps and notebooks (Proportion did VM for Smythson’s new London Bond Street store. Drop in–it’s stunning!)
Exciting and inspiring Visual Merchandising seems forgotten with so much focus on digital, she told me.
It’s time for inspirational visual merchandising to make retail experiential again, she said.
“It’s vital that retailers create emotive store environments by incorporating story-telling in their strategy to sell a lifestyle and not a product,” she explained.
I couldn’t agree more. Digital is discovery, and it drives footfall to brick-and-mortar. It’s exciting in store experience that encourages us to explore and enjoy our surroundings
Just look at NYC’s ABC Home and Carpet. Executive Vice President Art and Design Amy Ilias seasonally transforms the lower Broadway flagship from one evocative and immersive lifestyle to the next.
Tech may get us in store but it’s VM that sells us the lifestyle.
- March 2020 (1)
- January 2020 (1)
- November 2019 (32)
- April 2018 (1)
- March 2018 (1)
- September 2017 (2)
- June 2017 (1)
- May 2017 (1)
- April 2017 (1)
- January 2017 (1)
- July 2016 (1)
- June 2016 (4)
- March 2016 (1)
- February 2016 (1)
- January 2016 (2)
- November 2015 (5)
- September 2015 (2)
- July 2015 (1)
- May 2015 (4)
- July 2014 (2)
- June 2014 (3)
- May 2014 (5)
- April 2014 (6)
- March 2014 (5)
Founder and CEO of CrawfordIT Previously @Burberry Inspiring you to love life through your mobile device
Geo-targeting customers without being creepy and the evolution of this new technology https://t.co/4mBJdDlQta via @PI_Apparel #Retail #Geotargeting #Technology
You’d think we, in the retail sector, would be better at managing crisis. We’ve certainly had enough in my life time. Here's my views on the current situation brands are facing and the solutions https://t.co/TykxXmvK0F #Coronavirus #COVID19
Super fun lecture today at @CondeNast. Thanks Sarah Bailey for the opportunity. The students were especially engaged! #Fashion #CondeNast #Vogue