Craig Crawford – Crawford IT

Proportioned

April 20, 2018

Connected Living, Design, Fashion, Joined Up Thinking, Retail, Shopping

The great British summer arrived today and at Proportion’s Emporia event–an exciting collaboration with Blacks Visual –it was Pimm’s o’clock! The installation reappraises what physical retail means now and explores new possibilities in VM presentations–beyond window dressing–returning to curated vignettes that draw us in and encourage us to explore, wander and linger. “I’m really excited to…

IACDE Nordic Chapter Summit – Screw Trousers!

March 25, 2018

Craig Crawford

Design, Fashion, Infrastructure, Joined Up Thinking, Retail, Shopping, Social, Sustainability, User adoption

I was honoured to present at the The International Association of Clothing Designers and Executives (IACDE) Nordic summit (member brands include H&M, Arket, Tommy Hilfiger, and Fillipa K), on 3D innovation and its future impact on brands and retail. But when I arrived in Gothenburg Sweden to discover it was being held at atacac‘s uber cool…

Creative Futures: The Convergence of Technology

September 19, 2017

Craig Crawford

Connected Living, Fashion, Infrastructure, Joined Up Thinking, Retail

Sanj Suran of Tiger Heart knows what it takes to pull together an interesting conversation. What an honour to join Amalia Agathou of 18 Havas UK, Sel-Vin Kuik of Smack Digital, and Marija Butkovic of Women of Wearables in conversation about the ever-evolving relationship between Humans and Technology. Our conclusions: …

Future Retail Strategy Conference: Data is Your Friend

September 8, 2017

Craig Crawford

Connected Living, Fashion, Infrastructure, Joined Up Thinking, Retail, Shopping

What a day, what a conference! Delighted to have had the opportunity to share insights on BioMetrics, Big Data, and IOT from Hitachi’s arsenal of global tech, now aimed at improving Retail Operations and Customer Experience. Maureen Hinton provided GlobalData’s insights. Shell Oil delivered an illuminating insight…

Apps For Good 2017 Awards

June 21, 2017

Craig Crawford

Good UI, Joined Up Thinking, User adoption

Oh What a Night! Last night the 2017 annual Apps For Good awards took place at the Barbican London. The finalists were as enthusiastic and energetic as ever! I was thrilled to be involved with the judging of The Internet of Things (IOT) category, the newest addition to the competition. “It’s very hard to come…

2017 AATCC C2C Student Merchandising Competition

May 12, 2017

Craig Crawford

Design, Fashion, Joined Up Thinking, Retail, Social

What an honour to be asked to judge this years textile competition. Students were challenged to showcase their skills in business, marketing, and merchandising by creating a business concept of a hypothetical new apparel line that redesigns apparel items (leggings, t-shirts, etc.) for children (ages 2-10) with special needs and/or a disability. See the full…

Savile Row Reimagined

April 14, 2017

Craig Crawford

Design, Fashion, Joined Up Thinking, Retail, User adoption

What a swell party it was! I was terribly honoured to host the SalesForce/Ceturna roundtable for London’s Savile Row last night Over dinner in the elegant Mayfair Browns Hotel, we discussed how digital and craftsmanship can partner to drive brand growth and customer engagement. Digital CRM and meaningful relevant digital communications from London’s bespoke tailors…

Rediscovering Sustainability @cfe_london #FTmeetup9

January 26, 2017

Craig Crawford

Fashion, Joined Up Thinking, Retail, Social, Sustainability

It was standing room only in Camden tonight at the swell Tom Dixon designed Interchange Triangle for UAL and Centre for Fashion Enterprise‘s 9th Fashion Tech meet up All of us glamour nerds mingled before and after some thought provoking presentations that included: Matthew Drinkwater, Head of LCF’s Fashion Innovation Agency: The Impossible Cheeseburger…

Product Innovation NYC – Moving 3D upstream!

July 1, 2016

Craig Crawford

Design, Fashion, Joined Up Thinking, Retail

The most exciting thing about the June 2016 Product Innovation Apparel conference in NYCy was the maturity of 3D simulation tools. These are finally finding their place at the beginning of product concept–moving upstream from the consumer end. Historically these technologies have been used at the end of the product design cycle–used to sell without…

London Tech Week

June 27, 2016

Craig Crawford

Design, Fashion, Joined Up Thinking, Retail

Last week (June 20-26) was London tech week and it all kicked off with a Fash tech curated exhibit near Old street, at The Yard in Shoreditch. Digital knit wear designer Brooke Roberts was curator. Tech should be transparent, she explained while waking me through her digital produced knitwear that take their patterns from MRI…