Why hello there

I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

Projects I’m proud of

From Concept to Consumer.

I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.

Here are a few case studies of my work.


The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.


MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.


Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.


Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.


Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.


Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.


Red Badger: Customer Experience Event

Red Badger HQ, London
29th March 2023 @ 6:30pm GMT

This event will explore how blue chips can maximise insights and digital payment innovation to improve customer journeys. Join industry experts from Sweaty Betty, Avon, Red Badger and Adyen to learn how to deliver personalised omni-channel experiences.

PI Apparel: Rethinking the Supply Chain for Flexibility & Speed

30th – 31st May 2023

PI Apparel’s Supply Chain Forum helps fashion executives reevaluate their supply chain strategy in light of a tumultuous two years. With cost inflation, capacity constraint, up-shifting in manufacturing locations and changing demand, this event gives the leading figures in the fashion supply chain the opportunity to stay ahead

Workday Industry Insights EMEA – Accelerate Your Digital Enterprise Journey

Excited to host the Retail track where you can hear from your industry peers, Workday experts and strategic partners about how to accelerate your digital enterprise journey during these uncertain times.


Latest Video


Entrepreneurship World Cup National Finals 2022
Honoured to be a jury member of the Entrepreneurship World Cup an initiative from miskglobalforum.com, tgelf.org, genglobal.org, and monshaat.gov.sa. From renewable energy to satellite antennas to dementia detection to luxury chef experiences to supporting creatives—the innovative use and application of tech was impressive and inspiring. Congratulations to the winners, it was great to be part of the jury again.

Latest Article

A Wake Up Call For Supply Chain Traceability?

AATC Review: Digitally Born Products
Post-Covid consumer expectations have been the driver of brands to be more forthcoming about the impact of the fashion industry on human, environmental, and animal welfare. To boost authentication, transparency, and sustainability, brands must utilize new technologies to store and share product information.

Latest Podcast


The Power Of Digital Storytelling
Uncover unique insights from leading industry experts in the world of eCommerce. Discover their tips and strategies to help drive your own digital success and learn about the relationship between digital domination and product data.

My Story

I’ve grown up in global fashion brands. Here’s a look at highlights from my career.

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    2007 – 2014

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    2005 – 2007

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    1996 – 2005

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    1991 – 1996

  • University Of The Arts London Logo


    2015 – 2018

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    2013 – PRESENT

Get a mobile life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

Silver iPhone

My Twitterings

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Let’s get started

  • 1. Meet

    If you’ve gotten this far and you like what you’ve seen, then we should meet. Technology will never replace human interaction; it only facilitates it! Let’s discuss how I can get you to think creatively about technology and your brand.

  • 2. Dream

    After our initial meeting, let’s plan a session or two where we can dream together. Let’s explore where you are, where you want to go, and how to get there digitally.

  • 3. Do

    You gotta have a plan! You may change that plan, but you gotta have a plan. Where will your journey begin and how will it evolve? It’s always fun to get something done!


Give me a jingle

Start a conversation

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