Why hello there
I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.
As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.
Projects I’m proud of
From Concept to Consumer.
I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.
Here are a few case studies of my work.
The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.
MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.
How to use data and digital tools to transform your business
All businesses collect data. Whether it’s gathered from web visitors, customer orders or through newsletter sign-ups. Yet, most businesses need specialist expertise to find out what data is actually relevant and what to do with the insights gained from all this newfound data knowledge. Join us as we discuss how to use data to drive brand momentum and growth.
PI Apparel Europe 2020
Listen Online on 19th October: 12:45 Netherlands (CEST)
Join me, Mike Pulley, former Apple Major Accounts Business Development Manager, and Mike Crooks, Knowledge Architect at MAANA as we discuss how to Make Your Brand A Retailer during the COVID challenge.
PI Apparel Europe: Supply Chain Forum
2nd & 3rd November 2020 – Amsterdam
Closing the Gap Between Design and Retail.
Join me as we explore the role of digital from Ideation to Production, and from Production to Retail in the apparel, accessories and footwear industries.
I’ve grown up in global fashion brands. Here’s a look at highlights from my career.
Get a mobile life
Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!