I am a dynamic, enthusiastic and collaborative IT strategist with 30 years experience in global fashion brands.
As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.
Projects I’m proud of
From Concept to Consumer.
I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.
Here are a few case studies of my work.
The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.
MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.
Innovative Retail Tech
July 5, London
Join 13 senior executives for breakfast to hear how Wiggle transformed their business with an absolute focus on customer experience and advocacy.
Digital Transformation Case Study: Burberry
July 12, Webinar
Excited to be part of ISDI, the worldwide leader in digital education, helping professionals close the competitive gap to the digital era.
Product Innovation Europe
Oct 11-12, Milan
Excited to chair this global conference that showcases stories and discussions around digital product creation, effective data management and smart innovation.
I’ve grown up in global fashion brands. Here’s a look at highlights from my career.
Get a mobile life
Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!