I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.
As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.
Had an incredible time exploring Milan! From the inspiring Armani Silos with Emily Chan to the rich history at Palazzo Morando with Natascha Radclyffe-Thomas and Babette Radclyffe-Thomas.
Swipe to catch all the many moments we captured! 🤌🇮🇹
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#milan #fashion #armanisilos #palazzomorando #crawfordit
Swipe to see what a great time I had at the IACDE Nordic Chapter Event in London last week. Covering all things sustainability and fashion. 🤓 Thanks everyone for a blast.
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#IACDE #sustainablefashion #fashionandtech #crawfordit #innovation
I had the honour and privilege of speaking at Centric Connect London in March of this year. During our panel discussion Jag Weatherly of ASOS challenged Daniel di Bendetto to address the challenges around sustainability that all fashion brands are facing. 🌳 and BOOM on Oct 9, he did just that with a stellar line up of inspirational SMEs, tech providers and brands.
Thanks Daniel for including me! #centricconnect #sustainability #sustainablefashion
Had an impromptu lunch with @gsennait on and am thrilled that she has an event at Parsons NY (New School) to promote her book 📕. I share my insights on Corporate Culture as the opening to the chapter on “People.” If you’re in NY Nov 6 do stop by and congratulate Sennait! 🎉
Another great event in Munich at the Amazon Fashion EU + Fashion Council Germany Fireside Dinner held at the wonderful Bayerisches Nationalmuseum. 🏛️
What a pleasure to moderate the panel on “The Tech Innovation Shaping the Future of Fashion”. And a thank you to everyone who joined and made it such a fab evening.😌
With Amazon’s Fashion Florian Mair, Adrian Runhof , FCG’s Scott Lipinski and Amazon’s Fiona Collins!
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#amazonfashion #firesidedinner #fashioninnovation
Some moments from the Centric Software Connect in Munich, Oktoberfest Edition. Followed by such a great atmosphere and community at the Munich Oktoberfest. 🥨 🇩🇪
Featuring Beau Bartels, Francesca Sardini, Stephen Santoro, Mandy Ferreira
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#centricconnect #octoberfest #munich #fashiontechnology
Great to see Charlotte Stobrawe head of digital fashion and transformation PTTRNS.AI just before London digital fashion week commenced! 👏 #digitaltransformation #digitalfashionweek
Blurring the lines between reality and fantasy. RUN DO NOT WALK to the ABBA Voyage Experience🏃♂️You don’t need to be an ABBA fan to appreciate the digital experience. The lifelike avatars are impressive. For the truly immersive experience, splurge and get a dance box with friends. The vantage point allows you to see all of the visual interactions throughout the arena. I felt like I was living the human dream as portrayed in the movie WALL-E. 😆
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With DE Friend Gary Wilsher, DE Customer Care Brian Elliott, DE Petites Brand Champion Amy Smith and her husband Lance, Rock Choir’s Sharon Tash. #ABBAVoyage
From Concept to Consumer.
I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.
Here are a few case studies of my work.
The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.
MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.
Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.
Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.
Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.
Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.
Spring, 2025
Join us for "Where Fashion Visionaries Meet Technological Mastery" at PI Apparel, where I will be an advisor. For two immersive days by the beautiful Lake Maggiore, explore the transformative power of technology in fashion. Engage with leaders and visionaries on redefining design, understanding AI, and championing green initiatives.
Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!
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