CRYSTAL CLEAR

THINKING

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TRANSFORMATION

WITH A DIGITAL

STRATEGIST

Why hello there

I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

Projects I’m proud of

From Concept to Consumer.

I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.

Here are a few case studies of my work.

Jaeger

The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.

MATCHESFASHION.COM

MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.

PRODUCT INNOVATION

Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.

RUNWAY MADE TO ORDER

Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.

EVENTS

Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.

ART OF THE TRENCH

Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.

Events

Tech Conference Europe: Fashiontech – Trending Technology

Free Virtual Event: 24th November 2021 @ 3pm GMT

Fashion by definition is subject to change, yet the fashion industry has remained relatively constant. Join us as we discuss how innovative fast-paced technologies are reshaping our industry’s immediate future.

PI Apparel Europe 2020

Join me, Mike Pulley, former Apple Major Accounts Business Development Manager, and Mike Crooks, Knowledge Architect at MAANA as we discuss how to Make Your Brand A Retailer during the COVID challenge.

How To Power Organisational Agility Across the C-Suite

23rd February 2021 @ 6pm – 7:45pm – London

In partnership with Workday and Chief Wine Officer, join us for a virtual event as we discuss how departments across the enterprise (Finance, HR, and IT) have adopted new ways of working to stay competitive in a challenging climate.

Press

Latest Video

Yulan Creative

Catalyst for Change: How will we rebuild the fashion industry?
Now more than ever (as COVID has demonstrated) technology gives us the opportunity to re-invent our industry Join me, Joanne Yulan Jong, Marina Spadafora & Daniela Agnelli as we discuss fashion’s evolution.

Latest Article

Yulan Creative

Data and technology is the future of sustainable fashion
Joanne Yulan Jong, founder of Yulan Creative and Craig Crawford digital strategy expert, discuss why.

Latest Podcast

MAKE IT BRITISH

How To Use Data & Digital Tools To Transform Your Business
Whether data is gathered from web visitors, customer orders or through newsletter sign-ups. Most businesses need specialist expertise to find out what data is actually relevant and what to do with the insights gained from all this newfound data knowledge. Join us as we discuss how to use data to drive brand momentum and growth.

My Story

I’ve grown up in global fashion brands. Here’s a look at highlights from my career.

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    VP IT STRATEGY & RELATIONSHIPS

    2007 – 2014

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    DESIGN TECHNOLOGIES CONSULTANT

    2005 – 2007

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    DIRECTOR DESIGN TECHNOLOGIES

    1996 – 2005

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    SENIOR COMPUTER AIDED DESIGNER

    1991 – 1996

  • University Of The Arts London Logo

    ADVISER

    2015 – 2018

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    SPECIAL ADVISER

    2013 – PRESENT

Get a mobile life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

Silver iPhone

My Twitterings

Super fun virtual lecture at @marangonischool London on Post Pandemic Retail and Consumer Behaviours with @SennaitG and Ginevra Fiano. See more of what I've been up to https://buff.ly/3nHN8h4 #VirtualLearning #OnlineClasses #TBT

From my live broadcast to the eFashion conference in Mexico City! What an honour and a privilege to share insights on how we as brands are coping with COVID through technology. Watch it now https://bit.ly/efashion-day-2020 #eFashionDay #Coronavirus #Retail

Join me, former Ralph Lauren data scientist, Jessica and former Appke exec, Mike Pulley as we discuss why brands must be retailers in a COVID world http://bit.ly/how-to-make-your-brand-a-retailer #Coronavirus #Etailer #PIApparel

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Let’s get started

  • 1. Meet

    If you’ve gotten this far and you like what you’ve seen, then we should meet. Technology will never replace human interaction; it only facilitates it! Let’s discuss how I can get you to think creatively about technology and your brand.

  • 2. Dream

    After our initial meeting, let’s plan a session or two where we can dream together. Let’s explore where you are, where you want to go, and how to get there digitally.

  • 3. Do

    You gotta have a plan! You may change that plan, but you gotta have a plan. Where will your journey begin and how will it evolve? It’s always fun to get something done!

CONTACT GET IN TOUCH.

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LONDON / NEW YORK
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