Why hello there
I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.
As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.
Projects I’m proud of
From Concept to Consumer.
I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.
Here are a few case studies of my work.
The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.
MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.
Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.
RUNWAY MADE TO ORDER
Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.
Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.
ART OF THE TRENCH
Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.
PI Apparel: Why Brands Cannot Ignore Digitally Born Products
The Pandemic has accelerated consumer expectations as we seek Elements of Value from brands in order to trust and remain loyal consumers. As our world becomes ever more interdependent, what do we really know about each other? Brand Purpose and Reputation matter. But how and what technology enables this?
Workday Industry Insights EMEA – Accelerate Your Digital Enterprise Journey
Excited to host the Retail track where you can hear from your industry peers, Workday experts and strategic partners about how to accelerate your digital enterprise journey during these uncertain times.
We joined 3D Tech Fest 2022 to introduce Differently Enabled. We are on a mission to make fashion more inclusive for the one billion people globally who live with restricted mobility. Join us to hear our story, and explore the future of adaptive fashion.
A Wake Up Call For Supply Chain Traceability?
AATC Review: Digitally Born Products
Post-Covid consumer expectations have been the driver of brands to be more forthcoming about the impact of the fashion industry on human, environmental, and animal welfare. To boost authentication, transparency, and sustainability, brands must utilize new technologies to store and share product information.
I’ve grown up in global fashion brands. Here’s a look at highlights from my career.
Get a mobile life
Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!