Why hello there

I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

Projects I’m proud of

From Concept to Consumer.

I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.

Here are a few case studies of my work.

Jaeger

The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.

MATCHESFASHION.COM

MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.

PRODUCT INNOVATION

Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.

RUNWAY MADE TO ORDER

Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.

EVENTS

Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.

ART OF THE TRENCH

Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.

Events

Press

Latest Video

DACH

Entrepreneurship World Cup National Finals 2022
Honoured to be a jury member of the Entrepreneurship World Cup an initiative from miskglobalforum.com, tgelf.org, genglobal.org, and monshaat.gov.sa. From renewable energy to satellite antennas to dementia detection to luxury chef experiences to supporting creatives—the innovative use and application of tech was impressive and inspiring. Congratulations to the winners, it was great to be part of the jury again.

Latest Article

AATCC Review

Fashion Is Still Flirting with Smart Fabrics
Early this year, during Paris Fashion Week, Japanese design house Anrealage debuted color and texture changing clothes for their AW 23/24 collection. Described as “a scientist of fashion,” Kunihiko Morinaga presented his own wearable take on Umwelt (German for ‘environment’ or ‘surround-world’), a 19th-century concept developed by the German philosopher and biologist Jakob Johann Baron von Uexküll, that explores how living beings perceive their environment.

Latest Podcast

PIMsights

The Power Of Digital Storytelling
Uncover unique insights from leading industry experts in the world of eCommerce. Discover their tips and strategies to help drive your own digital success and learn about the relationship between digital domination and product data.

My Story

I’ve grown up in global fashion brands. Here’s a look at highlights from my career.

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    VP IT STRATEGY & RELATIONSHIPS

    2007 – 2014

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    DESIGN TECHNOLOGIES CONSULTANT

    2005 – 2007

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    DIRECTOR DESIGN TECHNOLOGIES

    1996 – 2005

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    SENIOR COMPUTER AIDED DESIGNER

    1991 – 1996

  • University Of The Arts London Logo

    ADVISER

    2015 – 2018

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    SPECIAL ADVISER

    2013 – PRESENT

Get a mobile life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

Silver iPhone
Here’s to Good Women. May we know Them. May we love Them. May we remember Them. 

My original “fashion influencers”. My Aunt Jean who taught me about beauty. My Aunt Toni who taught me how to catwalk and run an office. My Aunt Ginger who taught me to appreciate all words. My Grandmother who taught me how to bake. And my Mother who gave me the confidence to be myself and do everything I wanted. (Left to right)

Today on International Women’s Day, I am thinking about the great women who have made me who I am today.

I was raised in rural Virginia by a family of glamorous women, each with her own sense of unique personal style. While my grandma embraced old glamour (heaven forbid she be caught in trousers until much later), my mom discovered jeans in the 70’s and was never seen out of them from then on.

All this is to say, I was taught from an early age that fashion is important. Feminism teaches us that there is softness and fluidity in masculinity too, and fashion is a crucial mode of self-expression in that way. Without the women in my life, I wouldn’t have been so strongly drawn to this work. This is not just a tribute to the women who raised me, but to all those women I have worked with and for over the years. There is a long road ahead to equality, and I hope that technology can help play a major role closing the gap.

Who are your Good Women?

#internationalwomensday
I am excited to announce that I'll be on the Ask The Experts panel on Day 2 of PI Apparel 2024. 

We'll be discussing Navigating DPC Challenges - join me and the other panelists for an engaging fireside chat as we delve into the intricacies of digital product creation in the fast-evolving fashion industry landscape. 

Looking forward to seeing some familiar faces as well as meeting some fabulous new ones! Ticket links and more information available through the Events section on my website, link in bio! 

#PIApparel #PIApparelEurope #fashionandtech
Back in January, I had the honour to work with students at Istituto Marangoni London, on Gucci’s transition to Quiet Luxury and how it emerged as the definitive trend of 2023.

What a great, talented bunch these students are - it is always a joy to teach here!

#DigitalFashion #QuietLuxury #fashionandtech #LondonFashion #Gucci
After traveling 5 international airports as a wheelchair user, I am happy to return home in #purplesocks  #celebratediversity #uninternationaldayofpeoplewithdisabilities #purplesockday

Let’s get started

  • 1. Meet

    If you’ve gotten this far and you like what you’ve seen, then we should meet. Technology will never replace human interaction; it only facilitates it! Let’s discuss how I can get you to think creatively about technology and your brand.

  • 2. Dream

    After our initial meeting, let’s plan a session or two where we can dream together. Let’s explore where you are, where you want to go, and how to get there digitally.

  • 3. Do

    You gotta have a plan! You may change that plan, but you gotta have a plan. Where will your journey begin and how will it evolve? It’s always fun to get something done!

CONTACT GET IN TOUCH.

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