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Why hello there

I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

Projects I’m proud of

From Concept to Consumer.

I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.

Here are a few case studies of my work.


The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.

MATCHESFASHION.COM is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.


Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.


Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.


Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.


Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.


PI Apparel: Customer Centric Merchandise Planning

Free Virtual Event: 25th March @ 2.30pm New York | 6.30pm London | 7.30pm Paris | 2.30am Hong Kong

Panel Discussion: Connectivity & Technology – How to Take a More Cross-Departmental Approach to Planning Execution & the Role of Technology in it’s Success?

Tech Conference Europe: Fashiontech – Trending Technology

Free Virtual Event: 24th November 2021 @ 3pm GMT

Fashion by definition is subject to change, yet the fashion industry has remained relatively constant. Join us as we discuss how innovative fast-paced technologies are reshaping our industry’s immediate future.

PI Apparel Europe 2020

Join me, Mike Pulley, former Apple Major Accounts Business Development Manager, and Mike Crooks, Knowledge Architect at MAANA as we discuss how to Make Your Brand A Retailer during the COVID challenge.


Latest Video

Yulan Creative

Catalyst for Change: How will we rebuild the fashion industry?
Now more than ever (as COVID has demonstrated) technology gives us the opportunity to re-invent our industry Join me, Joanne Yulan Jong, Marina Spadafora & Daniela Agnelli as we discuss fashion’s evolution.

Latest Article

AATCC Review

Fit Me – The Right Size for Online Apparel Sales
If there is a silver lining to the recent Covid-19 pandemic, it’s that the resulting increase in online shopping has created a surge of size/fit data.

Latest Podcast


Why Embracing Agility is Key in the Toughest of Times
It’s fair to say that COVID-19 and the stop-start global economy have wreaked havoc on businesses of all sizes in 2020. As organisations look for new ways of working, new revenue streams and innovative ways of getting back to some form of normal, the question of agility comes into sharpened focus.

My Story

I’ve grown up in global fashion brands. Here’s a look at highlights from my career.

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    2007 – 2014

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    2005 – 2007

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    1996 – 2005

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    1991 – 1996

  • University Of The Arts London Logo


    2015 – 2018

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    2013 – PRESENT

Get a mobile life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

Silver iPhone

My Twitterings

Two days to go until I'll be talking to PI Apparel about planning execution and cross-departmenal collaboration! Who's joining us? Register here #TechTalk #Retail #FashionIndustry #PIApparel

I joined @PI_Apparel's Fashion Made podcast to talk to Mike Pulley and Jessica Graves about Making Your Brand a Retailer in the age of COVID. Listen now #DigitalTransformation #Ecommerce #Eretailer #FashionIndustry #BusinessLeaders

Tomorrow I'm discussing How to Power Organisational Agility Across the C-suite and the importance of embracing agility to maximise a enterprise's potential. Registration is now closed but get a sneak peak with @Workday's podcast #DigitalTransformation

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Let’s get started

  • 1. Meet

    If you’ve gotten this far and you like what you’ve seen, then we should meet. Technology will never replace human interaction; it only facilitates it! Let’s discuss how I can get you to think creatively about technology and your brand.

  • 2. Dream

    After our initial meeting, let’s plan a session or two where we can dream together. Let’s explore where you are, where you want to go, and how to get there digitally.

  • 3. Do

    You gotta have a plan! You may change that plan, but you gotta have a plan. Where will your journey begin and how will it evolve? It’s always fun to get something done!


Give me a jingle

Start a conversation

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