I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.
As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.
At the London Textile Fair (Business Design Centre) with Brian Elliot. Great new resources and partnerships explored 🤓 #londontextilefair #fashion
What a great dinner with Team Pimberly in NYC Hudson Yard’s Queens Yard last week with Barak Benyehuda, Eli Rowe and Brian Elliot. ⭐️
Brb, just getting “The Scoop” with journalist, producer, writer, and all round SUPER STAR Sam McAlister at Pineider, London. 🎤✨Big thanks to @sennaitghebreab for the conversation. #womeninmedia #breakingglassceilings #lookingfab #thescoopnetflix
It was an absolute delight being part of Amazon Fashion Brand Partner Day at the #amazonfashionhouse in Madrid. It was great to see so many brands and to work with the incredible Amazon Fashion team! The potential Fashion opportunities to be leveraged through Amazon are endlesss 💡👜 #amazonfashionhouse #brandpartnerday #technology
Moments from a super fun day yesterday in Hamburg!
It was a joy and an honour to speak at Centric Connect Hamburg, sharing the stage with a fabulous line up including Humberto Roa discussing truly digital lifecycle management.
Today I’ve had a great day at the @iacde_official 3D Summit! I’ll report back more on that next week! ☀️
A #thursdaythrowback to being out and about in Paris earlier in the year! Have a happy long bank holiday weekend folks!
Highlights from my trip, including:
1. Seafood heaven at Les Deux Magots
2. Outside the Amiri show (see previous post for runway looks!) with the wonderful VP IT @Wayne Campbell
3. Head to toe in Amiri for the after show dinner held at the glorious Club Marigny
4. Golden moment from the car
Ten years ago I hosted at the first PI Apparel conference. What an honour to be back to carry on the work we have all been so passionate about over the last decade.
3D digital twins, PLM, artificial intelligence, plus data-driven merchandising and planning solutions, are rapidly converging to transform our industry from having a negative impact on our environment, to one that makes consumers feel confident because they have fashion they desire, that fits and lasts with less harm to the planet.
People collaborating makes things happen! And conferences like this give us the tools to make collaboration possible.
We are all on this journey together!
How are you using this new ecosystem?
#PIApparelEurope2024 #PIApparel #CrawfordIT
A few highlights from #PIappareleurope2024 Day 1! (Selfies to follow!)
Move over mainframe thinkers — it’s an entirely new fashion technology landscape driven by those who have grown up digitally. The people have spoken!
From Concept to Consumer.
I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.
Here are a few case studies of my work.
The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.
MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.
Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.
Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.
Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.
Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.
26/09/2024 09:00 - 16:30 CEST
Get ready to connect with me at the Centric Connect Munich: Oktoberfest Edition on September 18, 2024! This exclusive event brings together industry leaders and innovators to discuss the latest innovations and how digital transformations can be supported today and tomorrow.
17/10/24 - 19/10/24
You're invited to join me at the IACDE Nordic Chapter event in London from October 17th to 19th, 2024. This is a fantastic opportunity to connect with me and other forward-thinking professionals as we explore the future of fashion. Together, we’ll dive into exciting topics like low-waste pattern cutting, plastic recycling, and much more. Don't miss out on this inspiring event!
22/10/24 - 23/10-24
I am thrilled to announce that I will be attending the upcoming 3DBODY.TECH Conference & Expo from October 22-23, 2024, in Lugano, Switzerland. This premier event focuses on the latest advancements in 3D body scanning and processing technologies, and I can’t wait to dive into the cutting-edge discussions and innovations that will shape the future of this field.
29/11/2024
I am excited to share that I will be hosting at ISDI Digital on November 29th as part of the Digital Masters Business Administration (DMBA) program! This day of interactive workshop, “Doing Best Practices in Digital Transformation,” is designed for first-year MBA students in digital business to get an industry deep dive.
Spring, 2025
Join us for "Where Fashion Visionaries Meet Technological Mastery" at PI Apparel, where I will be an advisor. For two immersive days by the beautiful Lake Maggiore, explore the transformative power of technology in fashion. Engage with leaders and visionaries on redefining design, understanding AI, and championing green initiatives.
Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!
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