CRYSTAL CLEAR

THINKING

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TRANSFORMATION

WITH A DIGITAL

STRATEGIST

Why hello there

I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.

As “The Right Brain of IT,” I make decisions that change the face of IT with improved business connectivity through digital innovation that differentiates brands driving momentum and growth.

Projects I’m proud of

From Concept to Consumer.

I’ve been called “the polymath” because I understand the various technologies used to design, develop and manufacture product as well as sell at retail (online and in store) including customer engagement, services and relationship management. I get the process and under how to best leverage the technology.

Here are a few case studies of my work.

Jaeger

The Clienteling Product for Jaeger was implemented as an entirely new CRM system, demonstrating that Proximity Insight delivers all the might of its Salesforce base while being tailored to suit a true retail use case. Core requirements satisfied include being able to link in with all external systems, including POS, Ecommerce, and BI tools; while delivering the look and feel that is imperative for a customer facing retail tool.

MATCHESFASHION.COM

MatchesFashion.com is a model for modern retail operations with 25 years experience in luxury fashion, shipping to over 170 countries, and providing 24/7 advice through their dedicated fashion-concierge team, MyStylist. The experience extends online, in London stores, and at No.23, their private-shopping townhouse. They carry an edit of over 400 established and emerging designers from Saint Laurent, Balenciaga, Chloé and Isabel Marant to Gucci, Dolce & Gabbana, Stella McCartney and Max Mara. Now they have rolled out with Proximity Insight across all locations.

PRODUCT INNOVATION

Burberry Product Innovation – introduced bleeding edge textile, colour, PLM and 3D technologies to maintain highest design intent to production.

RUNWAY MADE TO ORDER

Burberry Runway Made to Order – Provided immediate customer order following runway shows on SAP and Google platforms.

EVENTS

Burberry Events – Introduced interactive, 3D, and hologram technologies that established brand’s image as a digital leader.

ART OF THE TRENCH

Burberry Art of the Trench – A collaborative social media platform allowing customer brand interaction originally launched on Amazon cloud.

Events

HOW WILL WE REBUILD A BETTER FASHION INDUSTRY?

Webinar On Demand

Join me, Joanne Yulan Jong, author of the Fashion Switch and founder Yulan Creative, Marina Spadafora, sustainability consultant and national coordinator of Fashion Revolution Italy, and Daniela Agnelli, visionary art director and fashion editor of Vogue Poland as we discuss: detaching from the seasonal fashion cycle, how sustainably in fashion can move ahead, and the role of technology and digital innovation in transforming the system. Like me, my panellists are advocates of being bold, and like to take action and do things differently.

PI Apparel Europe: Supply Chain Forum

2nd & 3rd November 2020 – Amsterdam

Closing the Gap Between Design and Retail.

Join me as we explore the role of digital from Ideation to Production, and from Production to Retail in the apparel, accessories and footwear industries.

Sourcing Journal: Retail Revolution Webinar

Webinar On Demand

I’m excited to join Rue21, Klarna and b8ta as we discuss the Retail Revolution with Sourcing Journal Founder and President Edward Hertzman.

Press

Latest Video

Hitachi: Is Retail Broken?

Out with the old and in with the new…
Focuses on the existential question of whether Retail is broken, highlighting the brave concept moves made by John Lewis & Partners

Latest Article

AATCC News

Rent the Wrong Way: What’s Tech Got to Do With It?
Fashion rentals and subscription models are big digital businesses that are proving to be only as strong as the tech stacks beneath them.

Latest Podcast

Fashion Made: PI Apparel

Evolution of Geo-Targeting:Targeting Customers Without Being Creepy
The challenges of embracing new Technology as rapidly as it emerges forces brands to reinvent their behaviours.

My Story

I’ve grown up in global fashion brands. Here’s a look at highlights from my career.

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    VP IT STRATEGY & RELATIONSHIPS

    2007 – 2014

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    DESIGN TECHNOLOGIES CONSULTANT

    2005 – 2007

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    DIRECTOR DESIGN TECHNOLOGIES

    1996 – 2005

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    SENIOR COMPUTER AIDED DESIGNER

    1991 – 1996

  • University Of The Arts London Logo

    ADVISER

    2015 – 2018

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    SPECIAL ADVISER

    2013 – PRESENT

Get a mobile life

Since 2010 I have worked almost exclusively on my iPhone. I am now taking my mobile life to a place beyond calls, emails, texts, photos, videos, and social media. I hope my anecdotes inspire you to love life through the use of your mobile device!

Silver iPhone

My Twitterings

Five minute countdown to #TheFashionSwitchLive! How the fashion system can change for the better. Join https://buff.ly/2ZxZ7U9 #Webinar #FashionIndustry #GetAMobileLife

I am thrilled to announce the guest speakers for the #thefashionswitchlive webinar "The catalyst for the change has arrived. How will we rebuild a better fashion industry?" Joining me is @SpadaforaMarina @DanielaAgnelli & @getamobilelife 03/07 3pm https://yulancreative.com/fashion-events/

Don't miss @DanielaAgnelli - #visionary #artdirector & #fashioneditor of Vogue Poland, giving her insights into #creativity post-COVID, why fashion shows aren’t dead & how we unshackle ourselves from the traditional fashion calendars. http://ow.ly/HCPf50AlSFu #thefashionswitchlive

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Let’s get started

  • 1. Meet

    If you’ve gotten this far and you like what you’ve seen, then we should meet. Technology will never replace human interaction; it only facilitates it! Let’s discuss how I can get you to think creatively about technology and your brand.

  • 2. Dream

    After our initial meeting, let’s plan a session or two where we can dream together. Let’s explore where you are, where you want to go, and how to get there digitally.

  • 3. Do

    You gotta have a plan! You may change that plan, but you gotta have a plan. Where will your journey begin and how will it evolve? It’s always fun to get something done!

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