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When We Fail to See the Bigger Picture

If 2020 has taught me anything, it’s the fact that nothing is permanent.

Many of you may be aware that COVID19 tried to kill me here in London in March before we locked down for the first time. I was hospitalised for 48 days — 21 of those in a coma on a ventilator. My family was told that I would probably not survive. But I did. I had to re-learn how to sit up, how to walk, how to climb stairs. Was it easy? No! Was it scary, of course! But I did it
anyway. And isn’t that the point?

Everything is fragile — our health, our jobs, our businesses, our governments. Anything can shift. Anything can die. ANYTHING.

As we enter the holiday season, let us not forget to celebrate EVERYTHING. Rejoice in the little things as well as the big things. I never thought I’d be happy to be able to wash dishes again. I have a new found perspective on a sink full of those. Try to take a moment to breathe when things seem hectic, frustrating, unbearable and intolerable and tell yourself, “I am stronger than
this!” Go on throw in an eye roll. Whatever it takes, just don’t give up!

You are not alone. You are loved. To remind yourself of this, check in on a friend, a loved one, a business colleague NOW just to see if THEY are OK. Make a call, send a text, share a silly gif or a meme. Or fall into a TiKTok hole like I do, and forward several at once to everyone you know! LOL!

Remember, life is a fun project! So smile. Actually try laughing. Because let’s be honest, you cannot make this shit up!

Every breakdown is a chance to rebuild. Isn’t it about time we did?

Stay safe. Use the holidays to recharge and restore your inner strength. Because we are going to need it to make 2021 The Year of Renewal. Our industry and our world needs YOU!

Here’s to new beginnings!

Onward and Upward!

(Main image by Kelly Sikkema)

author avatar
Craig Crawford
I am a dynamic, enthusiastic and collaborative Digital Transformation Strategist with 30 years experience in global fashion brands.
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