November 2015 – Crawford IT

M&S In Touch Off-site

November 30, 2015

Design, Entertainment, Joined Up Thinking, Retail

What a day! So honoured to have participated in the M&S marketing teams away day In Touch with Darren Turrell of estudio From motivational speaker Nigel Risner to Ogilvy and Mather Vice Chairman and advertising guru Rory Sutherland, the day was packed with words to live by: “If you’re in the room, be in the…

Drapers Awards

November 26, 2015

Craig Crawford

Retail, Social

What a fun night! Host Joanna Lumley celebrating 25 years of Absolutely Fabulous at the Drapers 25th awards ceremony We didn’t win the glow stick challenge but my host table K3 technologies dubbed me Mayor of London Drapers with this Ab Fab necklace: Congratulations to all the winners but I am especially pleased that…

A cup of tea with Ted Baker

November 20, 2015

Craig Crawford

Good UI, Infrastructure, Joined Up Thinking, Retail, Social

It seemed like the church of PLM at the swell and quirky Sanderson hotel on November 20th as I evangelised about mobile PLM and interviewed Flis Leverton on Ted Baker’s recent PLM journey! So inspiring to talk to brands Jimmy Choo, LK Bennet, Tesco and Superdry about their PLM endeavours We are truly changing the…

Fashion Tech Meet Up

November 11, 2015

Craig Crawford

Connected Living, Design, Fashion, Good UI, Joined Up Thinking, Retail

Which look is right for me? From Blippar to Oculus Rift to Make up Genius, the future of Augmented Reality in Fashion and Retail was explored in a fun, relevant and engaging way. Left to right: Matthew Drinkwater, LCF Fashion Innovation Agency Jonathan Chippendale, Holition Mikela Eskenazi, Blippar moderator Lynne Murray Mária Rakušanová, Samsung

Adpreneurs Product Hunt Hackathon

November 9, 2015

Craig Crawford

Connected Living, Design, Entertainment, Good UI, Joined Up Thinking

Me judging at the hackathon! Loved being a judge at Adpreneurs & Product Hunt hackathon which urged young entrepreneurs into becoming real founders! As the Adpreneurs tagline goes: “Make shit happen”! Kick off shot with Nicole and Richard Second place winners Sign with trophy printed by 3D company My mini factory Click here for The…