What a day! So honoured to have participated in the M&S marketing teams away day In Touch with Darren Turrell of estudio
From motivational speaker Nigel Risner to Ogilvy and Mather Vice Chairman and advertising guru Rory Sutherland, the day was packed with words to live by:
“If you’re in the room, be in the room,” advised Risner
“You can’t solve south London problems with north London maps,” quipped Sutherland as he urged the audience to understand the customer’s psychological relationship with the brand.
Which animal are you? It’s not important explained Risner. What is important is to recognise it’s all a zoo and we need to talk to all of the animals. We are all zookeepers. No kidding!
The day also featured an exhibit area filled with interactive tech to inspire the teams to think about the store and customer experience of the future:
Darren had a go at graffiti, taking him back to his youth as a graffiti artist!