

PI Apparel Europe 2024
13th March, 9:40am
I was on the Ask The Experts panel on Day 2 of PI Apparel 2024. We discussed Navigating DPC Challenges – it was an engaging fireside chat where we delved into the intricacies of digital product creation in the fast-evolving landscape of the fashion industry.
Ten years ago, I hosted the first PI Apparel conference. What an honour it was to return and continue the work we have all been so passionate about over the last decade. 3D digital twins, PLM, artificial intelligence, and data-driven merchandising and planning solutions rapidly converged to transform our industry from having a negative impact on our environment to one that makes consumers feel confident, offering fashion they desire that fits and lasts with less harm to the planet.
Roundtable discussions gave brands forums to share and explore synergies – technology enables all contributors to the process (merch, design, technical engineering, vendors for raw materials and finished goods as well as end consumers) to have a voice and a place of equal importance to evolve the fashion industry. We are all on this journey together.



