Press Articles

Fashion rentals and subscription models are big digital businesses that are proving to be only as strong as the tech stacks beneath them.

Joanne Yulan Jong, founder of Yulan Creative and Craig Crawford digital strategy expert, discuss why.

COVID19 has changed many things, but has working from home changed forever the way we dress?

If there is a silver lining to the recent Covid-19 pandemic, it’s that the resulting increase in online shopping has created a surge of size/fit data.

The world has changed irrevocably. Customers care about what you do and how you do it, now more than ever before.

Should your business be offering them? Read the key takeaways from our roundtable discussion that I had the pleasure of being involved in with ADAMAPP and Fountain Partnership.

Our article Designed By AI: The Impact of Big Data, Artificial Intelligence, and Machine Learning on Apparel has won an honourable mention in the 2022 Tabbies Awards! Thanks so much to everyone involved!

Post-Covid consumer expectations have been the driver of brands to be more forthcoming about the impact of the fashion industry on human, environmental, and animal welfare. To boost authentication, transparency, and sustainability, brands must utilize new technologies to store and share product information.

What does Google’s April announcement of the closure of their Jacquard project mean about the future of e-textiles? Google’s Jacquard technology (revealed in 2015) embedded touch sensors and haptic feedback into clothing that, when paired with a smartphone, allowed wearers — through gestures on the garments — to perform smartphone activities such as make and receive calls, take photos, or play music.

Early this year, during Paris Fashion Week, Japanese design house Anrealage debuted color and texture changing clothes for their AW 23/24 collection. Described as “a scientist of fashion,” Kunihiko Morinaga presented his own wearable take on Umwelt (German for ‘environment’ or ‘surround-world’), a 19th-century concept developed by the German philosopher and biologist Jakob Johann Baron von Uexküll, that explores how living beings perceive their environment.