While waiting for the tube recently, I received a text from O2 about free underground Wi-Fi. So I tried to register to get online, but was denied access until I went to the nearest hotspot.  The nearest hotspot? The local pub!

Furthering my annoyance, their online billing system is not easy to navigate or read bill details.  In fact, it’s so bad, that after several failed attempts to open my bill on mobile, a phone call with one of their workers led her to conclude “it’s easier to just mail you your bill!”

How can a mobile network provider afford to be so NOT mobile-otpimized?

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