Digital Entry: the only way forward (except at the Zoo)

I am really loving passbook.  I’ve stored my Fashion Digital UK conference ticket (which by the way is a QR code! Love!), my Air BnB reservation, and my upcoming airline tickets. Now why hasn’t the London Zoo offered up the same?

I couldn’t navigate their site on my mobile to buy my advanced ZooLate tickets (that was yesterday’s disappointment), so I succumbed to using my laptop only to find that in the end my tickets have been issued as a .pdf file that I have to print and take with me!

Snore.  Thank goodness the event in July won’t be as boring!