User adoption – Crawford IT

IACDE Nordic Chapter Summit – Screw Trousers!

March 25, 2018

Design, Fashion, Infrastructure, Joined Up Thinking, Retail, Shopping, Social, Sustainability, User adoption

I was honoured to present at the The International Association of Clothing Designers and Executives (IACDE) Nordic summit (member brands include H&M, Arket, Tommy Hilfiger, and Fillipa K), on 3D innovation and its future impact on brands and retail. But when I arrived in Gothenburg Sweden to discover it was being held at atacac‘s uber cool…

Apps For Good 2017 Awards

June 21, 2017

Craig Crawford

Good UI, Joined Up Thinking, User adoption

Oh What a Night! Last night the 2017 annual Apps For Good awards took place at the Barbican London. The finalists were as enthusiastic and energetic as ever! I was thrilled to be involved with the judging of The Internet of Things (IOT) category, the newest addition to the competition. “It’s very hard to come…

Savile Row Reimagined

April 14, 2017

Craig Crawford

Design, Fashion, Joined Up Thinking, Retail, User adoption

What a swell party it was! I was terribly honoured to host the SalesForce/Ceturna roundtable for London’s Savile Row last night Over dinner in the elegant Mayfair Browns Hotel, we discussed how digital and craftsmanship can partner to drive brand growth and customer engagement. Digital CRM and meaningful relevant digital communications from London’s bespoke tailors…

Changing the world-One App at a time

June 20, 2016

Craig Crawford

Connected Living, Design, Joined Up Thinking, Social, User adoption

I can’t help it. I get teary eyed with pride every year when the finalists compete in the apps for good marketplace and pitch their app concepts Look at these 8 – 18year olds who as teams identified a problem that they felt could be solved with technology, researched the market, conceived and designed the…

AR Week

June 17, 2016

Craig Crawford

Connected Living, Design, Infrastructure, Joined Up Thinking, User adoption

I didn’t try to find Augmented Reality; it just found me! This week’s theme has been Augmented Reality–All randomly Which means to me, AR is coming of age and increasingly important It started Monday at charity:water’s UK launch. I love this American based charity. charity: water is a non-profit organization bringing clean and safe drinking…

New phone, old habits

April 3, 2014

Craig Crawford

Connected Living, User adoption

I have just realised that I’ve not been deleting emails but archiving them instead on my new iPhone5s. Finding the setting to change it took me a while. I am amazed at how quickly we become accustomed to the layout and features of our phones. Ever tried to find something on your husband’s/wife’s phone when…

April Fool

April 1, 2014

Craig Crawford

Connected Living, Not Joined Up Thinking, User adoption

You can teach an old dog new tricks. But behavioural change is a completely different story!I got a new IPhone 5s today. You can walk out of the store with it fully operational, and I did!BUT re-downloading the apps, creating folders for them and basically making it thumb happy for me takes some time.Plus reconnecting/relogging…

Middle Aged Opinions

March 21, 2014

Craig Crawford

Connected Living, Social, User adoption

Am I the only who one thinks that Facebook is becoming an “opinion book” for those approaching middle age and up? Does anyone remember that is was originally designed to be the “snog, shag or marry” book back “in the day”. #userswillmaketechnogytheirown